Sunday, 1 June 2014

Music in FIFA World Cup 2014



There is less than 12 days to go for the kick-off of greatest footballing event on earth. When the ball starts rolling over the grass at Sao Paolo every football lover in the world will be glued to their favourite teams. Every four years of world cup football brings us a lot of memories in terms of joy or sorrow. However, every year there will be a little something everyone always takes in their hearts – the music associated with the world cup events. Be it Europeans, Latinos, Americas, Africans, Asians or Aussies, the music associated serves as a common language for all football lovers. Even for those who do not fancy football, the music stays put.
The fact that language is not a barrier for music is substantiated every four years through football. Isn’t it fascinating that the El Rock del Mundial of Los Ramblers from Chile 1962 to the Waka Waka from Shakira still stays with our memories along with the football which has happened? As a prelude, I am trying to explore this year’s world cup songs for FIFA world cup in Brazil in a couple of weeks’ time.
Historically there has been an official anthem for every world cup. Later on since 1998, FIFA had both an official song and an official anthem. This year, the official anthem is the FIFA single “Dar Um Jeito” (“We Will Find A Way”) sung by none other than the iconic Latin guitar legend Carlos Santana. Along with Santana, the Swedish DJ maestro Avicii, Haitian-American rapper Wyclef Jean and Brazilian grammy winning singer Alexandre Pires will perform this anthem in Rio de Janiero at July 13th closing match of World Cup. This song was written by two time grammy nominee Ash Pournouri who is also the manager and executive producer of Avicii. Pornouri commented about the song "In Portuguese Dar Um Jeito means to find a way around obstacles and impossibilities, with this track, we wanted to send a message of optimism and opportunity with the music and the words."
The official anthem is “We are one (Ole Ola)” performed by Miami based rapper and grammy winner Pitbull, music diva Jennifer Lopez and Brazilian singer Claudia Leitte. This song will be performed by the trio on June 12th in Arena Corinthians, Sao Paulo prior to the kick off when the host nation Brazil takes on Croatia. FIFA also has an official mascot song in Portuguese this time by Arlindo Cruz titled “Tatu Bom De Bola”.
Unofficial songs and anthems are also in plenty this time. One of the notable ones is Shakira’s “La La La” along with Carlinhos Brown. Shakira’s video features star power from her husband and Barcelona ‘s Spanish Center back Gerard Pique, his team mates Neymar, Messi, Fabregas, Abidal, fellow countrymen and AS Monaco stars Radamel Falcao and James Rodriguez, Argentinean and Manchester City’s forward and Diego Maradona’s son in law Kun Aguero and also Shakira and Pique's son Milan. The video is nearing 50 million hits and it is getting more and more popular day by day. Coca Cola’ anthem by David Correy – “The World is Ours” is also gaining popularity and this song is also getting different versions and remixes by various artists. Aloe Blacc and David Correy’s version of the same song is one better variant. Another notable addition to the growing list is that of Puerto Rican pop star Ricky Martin’s “Vida”. Written by Ricky, another Peurto Rican-American singer Elijah King and the famous American hip hop and keyboard artist Salaam Remi, the song mostly received positive reviews for its energy and was rated higher than the official anthem by most critics. Ricky has recorded the winning track from this year’s 2014 FIFA World Cup Supersong contest won by Elijah King. Although the music video was shot at the beaches of Rio de Janiero, the song was criticised zafor its lack of Portuguese content by many -Brazilian critics.
FIFA has released “One Love, One Rhythm – The 2014 FIFA World Cup Official Album” which includes all those above mentioned songs and a few others like Sérgio Mendes & Carlinhos Brown’s One Nation, Baha Men – Night & Day (Carnival Mix) etc.

Barring a very few songs, this grand event is notorious for the quality of music it produces. Every world cup gives us enough memories to cherish and enough rhythms and beats to hum over for years to come. The anthem has already received intense criticism from Brazil and was labelled as a failure. None of the songs were able to capture the majestic voice and passion in the song by the likes of Ricky Martin’s “La Copa de La Vida (Cup of Life)” in France 98 or K’naan’s unofficial hit “Waving flag” in South Africa 2010. Hopefully the football will lift the music and our spirits higher.Let the samba waves begin!